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In this episode, I chat with Joanna Sapir, a business strategist for holistic practitioners. Joanna shares her 20-year journey from being a high school teacher to opening her own strength and conditioning gym, and eventually transitioning into helping other wellness professionals streamline their sales process and grow their businesses.
She helps her clients ditch the session-selling model that’s popular in the health and wellness space, and instead, helps them design strategic programs that address their clients’ specific goals and problems, using her signature Client Champion Formula.
The CCF focuses on identifying ideal clients, designing specific journeys for them, and implementing a sales system that filters out the wrong people and enrolls enthusiastic and committed clients.
Key Takeaways:
- Ditch the session model of selling your services! Create programs that address clients’ specific goals and problems and provide an identifiable transformation
- Really hone in on your ideal clients so you can attract them while repelling everyone else
- Implement a sales system that makes it easy to enroll committed clients who are as committed to their journey as you are
Notable Quotes:
- “You need to learn a sales process to make sure somebody is a great fit for your services and then to enroll them in what they actually need.”
- “When you feel like your courage is being tested, that’s actually the sign that that’s your growth edge.”
- “Don’t sell digitally. Sell by having conversations with people and making sure they’re a great fit for your services.”
You can access the Client Champion Formula training mentioned in the episode here: https://joannasapir.com/profitable
Meet Joanna
Joanna Sapir is a business strategist for holistic practitioners, particularly those that integrate multiple modalities.
Joanna’s special ability is in helping practitioners set up repeatable systems and processes in their businesses to serve their clients more powerfully, enroll committed long-term clients, and create steady income and cash flow.
She has been a teacher and trainer for more than twenty years, from the classroom to the gym floor and now to wellness practices across the world.
Born and raised in the San Francisco Bay Area, she is a mother of two, a USA Masters National Champion in Olympic-style Weightlifting, and the host of the Business Revolution for Practitioners podcast.
Learn more at http://joannasapir.com
