5 Things You Need to Know Before You Name Your Health Coaching Business

If the recent global pandemic has taught us anything in the last few years, it’s that good health isn’t something we can take for granted. Because of that we’re seeing more and more people happily investing in health-related products and services to help them get (and STAY!) healthy!

This is great news for you, future health coach!

As an online wellness provider, you’ll be glad to know that the market for health coaches has shown consistent growth in the last few years, thanks to an increase in awareness in preventive healthcare and the growing demand for holistic health practices.

The global health coaching market is expected to grow from $17.13 billion in 2022 to $25.92 billion in 2027.¹

As you embark on this new entrepreneurial adventure, you’ll need to make an important decision – what to name your business! This is one of the most important things you’ll decide about your business, but don’t let the weight of this decision paralyze you from moving forward!

Here are five things you’ll need to know as you set out to name your new coaching business….

1. Your business name is important – but it won’t be perfect

I get it… starting a business is very exciting! I remember when I took my business full-time, from a side hustle to the main dish! The idea of being my own boss, working on my own schedule, and having the freedom to work with clients to help them reach their goals. I couldn’t wait to get started!

But I was totally stuck on the name…

So how do you go about selecting the best name for your health coaching business?

It was tempting to spend a lot of time, coming up with something that perfectly captured the essence of my business. But reader, there’s an art and science behind choosing a name that both captures who you are as a respectable health expert that also attracts potential clients in a rapidly growing online space.

The name of your business can be the first point of connection that they make with you… it can make a good first impression and can make you stand out!

My advice for coming up with your perfect business name:

• Forget coming up with a “perfect” name because perfect doesn’t exist. A lot of people will get stuck on the name because it’s not fancy or clever enough…and then they let it prevent them from moving forward.
• Are you planning to create a business that you’ll eventually sell? If so, don’t use your own name in the business name.
• Are you the only practitioner in the business? Using your name will do double duty in the brand awareness category
• Use words that *most* people know without having to Google. If your business name has a complicated, hard-to-understand word or concept in the name, you run the risk of confusing them right out of hiring you
• Use a results-based term in the name if possible
• Don’t get too specific. You might specialize in fitness-based health coaching now but may move into nutrition or habit coaching in the future. If your business name indicates a specific type of coaching you’ll run the risk of repelling potential clients if the name implies you only offer one type of service.

Clients care more about the results you can get them than what you call yourself.

Make the name easy to remember and easy to understand.

Without knowing anything about your business, can someone hear the name and understand what your business is about?

2. Your Business Name Should Define Your Brand

Before you decide on a name, define your business’s brand.

We’re living in a time where consumers are intentional about who they hire and where they shop. They’ll want to know that your values align with theirs before they sign up for your programs.

They’ll want to know what matters most to you as an online health coach.

Is it…

• A holistic approach to wellness?
• Client empowerment to health habit development?
• A commitment to a research-based approach?

Defining what drives you as a health coach will be the values that resonate best with you and communicating this in your business name will attract clients that share those values.

3. Your Business Name Should Reference Health and Wellness in Some Way

Resist the urge to use popular buzzwords in your business name. Health fads trend and you run the risk of your business outliving the relevance of the popular term you used to name your business.

Instead, use words that clearly embody the essence of what you want to provide for your clients.

Are you focusing on holistic well being, fitness coaching, habit development, stress management, or a combination of all of the above?

Here are some suggestions of words to incorporate into your business name:

Your brand name can implicitly communicate what your potential clients can expect when they hire you as their health coach, so make sure that any conceptual words are positive.

4. Your Business Name Should Be Easy to Remember, Easy to Share

One of the most critical aspects when naming your online health coaching business is uniqueness. A distinctive business name sets you apart from you competitors, reflecting your approach to health, your personal values, and effectively communicating what you stand for while attracting potential clients.

Memorability, on the other hand, helps your brand stay top-of-mind which can increase the chances that people will think of you when asked for a recommendation. When your business has an easy-to-remember name, it ups the chances that prospective clients will think about you when they need health coaching services or can easily remember your name and recommend you to their friends and neighbors.

5. Your Business Name Needs to Be Available (Legally!)

Ok, so you’ve come up with the **BEST** name and you can’t wait to start sharing it with the entire online world… BUT before you start printing business cards or handing out glossy brochures, take a minute to make sure it’s actually available!

It’s easy to get so excited that you overlook this essential step only to discover it’s already been taken and it’s legally protected by another business.

OOPS.

Do yourself a favor and do a quick domain search! It could save you from potential lawsuits or having to awkwardly rebrand your business.

How to check if your business name is already taken:

1. Google: A quick Google search can answer the most questions in the least amount of time. If your Google search yields zero results, keep going…
2. Trademark Database: Search the trademark database to ensure your chosen business name is not already trademarked. This is important to avoid legal issues. You can use the USPTO’s (United States Patent and Trademark Office) online search tool or the equivalent in your country.
3. Social Media: Check Facebook, Instagram, X to see if the business name is available as a handle. Consistency across platforms is important for branding.
4. Online Business Registry: Check with the business registry or chamber of commerce in your country or state. Many places have online databases where you can search for existing business names. For example, in the United States, you can use the U.S. Small Business Administration’s (SBA) business name search tool.
5. Domain Name Availability: Check the availability of the domain name associated with your business. Even if you don’t plan to create a website immediately, securing a matching domain is a good idea for future use. >>CLICK HERE TO CHECK THE AVAILABILITY OF YOUR DOMAIN<<
6. State Business Name Database: In some cases, you may need to check with the state’s business registration database, especially if the business operates locally

Final Thoughts on Deciding on Your Business Name

In conclusion, a clear and descriptive business name is the cornerstone of your online health coaching business. As you finalize your business name, remember that this name should embody your personal values, communicate what clients can expect when they hire you, and will resonate with your target audience.

Your brand name is more than just a combination of words – it represents who you are, what you offer, and how you help your clients.

Don’t rush this decision, take the time to select a name that is easy to understand and easy to remember. attention and inspires trust. But don’t let it hold you up, either!

References:

1. https://finance.yahoo.com/news/health-coaching-global-market-report-202100260.html. ↩︎