A 3-email welcome sequence template you can swipe and customize to nurture new leads. This resource is designed to help you start building real relationships with your new subscribers from day one — without staring at a blank screen or overthinking every word.

How to use the templates:

1. Customize the content with your brand voice, offers, and tone. Each email includes suggested sections, prompts, and placeholders.
2. Paste it into your email platform (like MailerLite, FluentCRM, ConvertKit, etc.) and schedule it to go out automatically when someone joins your list.
3. Edit the call-to-action at the end of each email to align with your next step (freebie, booking, offer, quiz, etc.)
4. Test it out by opting into your own form — read it from your subscriber’s perspective and make any final tweaks.

💡 Pro Tip: Don’t aim for perfection — aim for connection. You can always update and improve later, but getting your welcome emails in place is a huge win already.

Email 1: Welcome + What to Expect

Subject: So glad you’re here

Preheader: Here’s what you can expect from me

Hey [First Name],

Welcome! I’m so glad you’re here.

You signed up because you’re ready to [insert result or goal your audience wants], and I’m here to help you do just that.

In your inbox, you’ll get tips, resources, and simple strategies to [insert benefit — e.g., “feel better in your body,” “eat with confidence,” “build a wellness business that works for your life”].

To start you off strong, here’s something helpful: [link to blog post, lead magnet, podcast, or freebie].

If you ever have questions or want to share what you’re working on, just hit reply — I’d love to hear from you.

Talk soon, 
[Your Name]

Email 2: Your Story + The Problem You Solve

Subject: I haven’t always had it figured out…

Preheader: Why I started doing this work

Hey [First Name],

Let me take a second to properly introduce myself.

I didn’t always have the answers when it came to [insert problem your audience struggles with — e.g., “balancing wellness with real life,” “juggling career and family without burnout,” etc.].

In fact, [insert 1–2 lines of your personal backstory — what you struggled with, how you found a better way].

That’s why I’m so passionate about helping [your niche — “busy moms,”, “people who’ve tried everything”] figure out how to [insert transformation].

If any part of that story feels familiar, you’re in the right place.

Stick around — I’ve got more coming your way soon!

[Your Name]

Email 3: Quick Win + Call to Action

Subject: You can start seeing results with this

Preheader: Here’s something simple that works

Hey [First Name],

Before we go any further, I want to make sure you’ve got a win right out of the gate.

Here’s something small but powerful you can try today: 
**[Insert 1 quick tip or strategy — something they can implement in under 10 minutes.]**

It might seem simple, but don’t underestimate how much this can shift things when done consistently.

Want more? I created [a free training, checklist, or offer] to help you go deeper. 
**[Insert link + short description — e.g., “Grab my free 5-minute meal plan template here.”]**

Let’s keep making progress — together. 
[Your Name]

What to Do Next…

Your welcome sequence is the first step toward building trust, creating momentum, and turning new subscribers into real clients or customers.

Now that you’ve got it mapped out:

• Personalize it with your voice, offers, and lead magnet
• Track your open + click rates over time and improve as needed.
• Set it up so that it automatically gets sent to all subscribers that are added to your list and runs on autopilot